An edition of Putting the public back in public relations: how social media is reinventing the aging business of PR (2009)

Putting the public back in public relations

how social media is reinventing the aging business of PR

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Cover of: Putting the public back in public relations by Brian Solis
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Last edited by ImportBot
August 21, 2020 | History
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An edition of Putting the public back in public relations: how social media is reinventing the aging business of PR (2009)

Putting the public back in public relations

how social media is reinventing the aging business of PR

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
FT Press
Language
English
Pages
352

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Previews available in: English

Subjects
Public relations, Social media, Economic aspects of Social media, Economic aspects, Online social networks, PR, Öffentlichkeitsarbeit, Sociala nätverk, World Wide Web 2.0
Edition Availability
Cover of: Putting the public back in public relations
Putting the public back in public relations: how social media is reinventing the aging business of PR
2009, FT Press
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Putting the Public Back in Public Relations
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
2009, Pearson Education
in English
Libraries near you: WorldCat
Cover of: Putting the Public Back in Public Relations
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Publish date unknown, Pearson Education, Limited
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

What's wrong with PR?
PR 2.0 vs. public relations
PR 2.0 in a web 2.0 world
Traditional vs. new journalism
PR is about relationships
The language of new PR
Blogger relations
Social media releases (SMRS)
VNR 2.0
Corporate blogging
Technology does not override the social sciences
Social networks : the online hub for your brand
Micromedia
New "marketing" roles
Community managers and customer service 2.0
Socialization of communication and service
The rules for breaking news
A new guide to metrics
Convergence : foldng PR 2.0 + PR 1.0 = PR and the communications prism.

Edition Notes

Includes index.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59 .S65 2009, HD59.S65 2009

The Physical Object

Pagination
p. cm.
Number of pages
352

ID Numbers

Open Library
OL22552348M
Internet Archive
puttingpublicbac00soli
ISBN 10
0137150695
LCCN
2008041937
Library Thing
8148679
Goodreads
5785136

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History

Download catalog record: RDF / JSON
August 21, 2020 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
May 1, 2010 Edited by WorkBot merge works
December 11, 2009 Created by WorkBot add works page