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Last edited anonymously
August 19, 2008 | History
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Gerald Zaltman

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36 works Add another?

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  • Cover of: Consumer behavior: basic findings and management implications

    First published in 1979 — 4 editions
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  • Cover of: Assessing progress on meeting MSI priorities: commentary

    First published in 1991 — 3 editions
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  • Cover of: Pazarlama Metaforlari

    First published in 2017 — 2 editions
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  • Cover of: Broadening the concept of consumer behavior

    First published in 1975 — 2 editions
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  • Cover of: Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

    Cover of edition marketingmetapho00zalt First published in 2008 — 2 editions
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  • Cover of: Marketing: contributions from the behavioral sciences

    First published in 1965 — 2 editions
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  • Cover of: Marketing research: fundamentals and dynamics

    First published in 1975 — 2 editions
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  • Cover of: Innovations & organizations

    First published in 1973 — 2 editions
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  • Cover of: Processes and phenomena of social change

    First published in 1973 — 2 editions
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  • Cover of: Unlocked: Keys to Improve Your Thinking

    First published in 2018 — 1 edition
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  • Cover of: Creating social change.

    First published in 1972 — 1 edition
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  • Cover of: Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar

    First published in 1964 — 1 edition
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  • Cover of: Seeing the voice of the customer: the Zaltman metaphor elicitation technique

    First published in 1993 — 1 edition
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  • Cover of: use of developmental and evaluative market research

    First published in 1989 — 1 edition
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  • Cover of: The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)

    First published in 1989 — 1 edition
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  • Cover of: Assessing Progress on Meeting Msi Priorities (Report No 91-107)

    First published in 1991 — 1 edition
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  • Cover of: Como piensan los consumidores

    First published in 2004 — 1 edition
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  • Cover of: Consumer

    First published in 1966 — 1 edition
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  • Cover of: Dynamic educational change: models, strategies, tactics, and management

    First published in 1977 — 1 edition
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  • Cover of: Investigación de mercados: principios y dinamica

    First published in 1980 — 1 edition
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We need a photo of Gerald Zaltman

Subjects

Marketing research, Marketing, Consumer behavior, Consumers, Diffusion of innovations, Social change, Changement social, Consommateurs, Management, Marketing Science Institute, Organizational change, Sociale verandering, Sozialer Wandel, 658.8/342, Accounting, Addresses, essays, lectures, Associations sans but lucratif, Attitude (Psychology), Attitudes, Business, Changement organisationnel, Commercialisation, Congresses, Consumer behavior--psychological aspects, Consumer education

Places

United States

Time

1945-

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ID Numbers

  • OLID: OL1192539A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import