It looks like you're offline.
Donate
English (en) Change Website Language
Open Library logo
additional options menu
Last edited anonymously
April 29, 2008 | History
Edit

Pierre Berthon

We need a photo of Pierre Berthon

7 works Add another?

Showing all works by author. Would you like to see only ebooks?

  • Cover of: The business marketing course: managing in complex networks

    First published in 2001 — 6 editions
    Preview Only

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Brands, brand managers, and the management of brands: where to next?

    First published in 1997 — 3 editions
    Locate

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: As the web is spun: research perspectives on marketing communication and consumer behaviour on the world wide web

    First published in 1995 — 2 editions
    Locate

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Web site as marketing communication medium: a tentative model and areas of research

    First published in 1995 — 2 editions
    Locate

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Electronic commerce: the strategic perspective

    First published in 2000 — 2 editions
    Borrow Listen

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Surfers get hooked: conversion efficiency on the world wide web

    First published in 1995 — 1 edition
    Locate

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
  • Cover of: Replication, extension and generation: a framework of potential research space

    First published in 1996 — 1 edition
    Locate

    My Reading Lists:

    Create a new list

    Check-In

    ×Close
    Add an optional check-in date. Check-in dates are used to track yearly reading goals.
    Today
We need a photo of Pierre Berthon

Subjects

Brand name products, Business & Economics, Business & Economics / Sales & Selling, Business / Economics / Finance, Business networks, Business/Economics, E-commerce, Electronic Commerce, Electronic commerce, Internet marketing, Management, Marketing, Marketing - General, Marketing Management, Marketing, management, Product management, Sales & Selling - General, Sales & marketing, World Wide Web (Information retrieval system)

Lists

Add to List

My Reading Lists:

Create a new list

ID Numbers

  • OLID: OL2627343A

Links outside Open Library

No links yet. Add one?

History

Download catalog record: RDF / JSON
April 29, 2008 Created by an anonymous user initial import