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Last edited anonymously
April 29, 2008 | History
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Pierre Berthon

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7 works Add another?

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  • Cover of: The business marketing course: managing in complex networks

    First published in 2001 6 editions in 1 language — 1 previewable
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  • Cover of: Brands, brand managers, and the management of brands: where to next?

    First published in 1997 3 editions in 1 language
    Not in Library

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  • Cover of: As the web is spun: research perspectives on marketing communication and consumer behaviour on the world wide web

    First published in 1995 2 editions in 1 language
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  • Cover of: Web site as marketing communication medium: a tentative model and areas of research

    First published in 1995 2 editions in 1 language
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  • Cover of: Electronic commerce: the strategic perspective

    First published in 2000 2 editions in 1 language — 1 previewable
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  • Cover of: Surfers get hooked: conversion efficiency on the world wide web

    First published in 1995 1 edition in 1 language
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  • Cover of: Replication, extension and generation: a framework of potential research space

    First published in 1996 1 edition in 1 language
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We need a photo of Pierre Berthon

Subjects
Brand name products, Business & Economics, Business & Economics / Sales & Selling, Business / Economics / Finance, Business networks, Business/Economics, E-commerce, Electronic Commerce, Electronic commerce, Internet marketing, Management, Marketing, Marketing - General, Marketing Management, Marketing, management, Product management, Sales & Selling - General, Sales & marketing, World Wide Web (Information retrieval system)

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ID Numbers

  • OLID: OL2627343A

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History

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April 29, 2008 Created by an anonymous user initial import