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Last edited anonymously
April 29, 2008 | History

Hubert Gatignon

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  • Cover of: Statistical Analysis of Management Data

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  • Cover of: To standardize or not to standardize: marketing mix effectiveness in Europe

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  • Cover of: The multinational corporation's degree of control over foreign subsidiaries: an empirical test of a transaction cost explanation

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  • Cover of: The INSEAD-Wharton Alliance on globalizing: strategies for building successful global businesses

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  • Cover of: Making Innovation Last : Volume 1: Sustainable Strategies for Long Term Growth

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  • Cover of: Adstrat: An Advertising Decision Support System

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  • Cover of: MARKSTRAT3: the strategic marketing simulation

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  • Cover of: Participant Handbook (Building the Bridge from Learning to Action)

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  • Cover of: New Product and Services Development

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  • Cover of: Market Response and Marketing Mix Models: Trends and Research Opportunities

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  • Cover of: MARKSTRAT A Marketing Strategy Game Teaching Notes

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  • Cover of: Markstrat3 - Simulacion Estrategica de Mercadotecnia

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  • Cover of: Markstrat: A Marketing Strategy Game

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  • Cover of: Diffusion of innovation
    First published in 1989 1 edition

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  • Cover of: Marketing cooperation among rivals

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April 29, 2008 Created by an anonymous user initial import