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Last edited anonymously
April 30, 2008 | History
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Jean-Noël Kapferer

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19 works Add another?

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  • Cover of: Kapferer on Luxury

    First published in 2015 — 4 editions
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  • Cover of: The new strategic brand management: creating and sustaining brand equity long term

    Cover of edition newstrategicbran00kapf_067 First published in 2004 — 4 editions
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  • Cover of: Rumors: Uses, Interpretation and Necessity

    First published in 2013 — 3 editions
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  • Cover of: Advances in Luxury Brand Management

    First published in 2017 — 2 editions
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  • Cover of: Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations

    First published in 2020 — 2 editions
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  • Cover of: Ce qui va changer les marques

    First published in 2002 — 2 editions
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  • Cover of: (Re)inventing the brand: can top brands survive the new market realities?

    First published in 2001 — 2 editions
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  • Cover of: The luxury strategy: break the rules of marketing to build luxury brands

    First published in 2008 — 2 editions
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  • Cover of: Les Marques, capital de l'entreprise

    First published in 1991 — 1 edition
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  • Cover of: La Marque: moteur de la compétitivité des entreprises et de la croissance de l'économie

    First published in 1989 — 1 edition
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  • Cover of: Rumeurs, le plus vieux media du monde

    First published in 1990 — 1 edition
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  • Cover of: Re-marques: les marques à l'épreuve de la pratique

    First published in 2000 — 1 edition
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  • Cover of: sensibilité aux marques: un éclairage nouveau pour gérer la marque

    First published in 1984 — 1 edition
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  • Cover of: L' enfant et la publicité

    First published in 1985 — 1 edition
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  • Cover of: chemins de la persuasion: le mode d'influence des media et de la publicité sur les comportements

    First published in 1985 — 1 edition
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  • Cover of: Les Marques : Capital de l'entreprise

    First published in 1998 — 1 edition
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  • Cover of: Les Marques à l'épreuve de la pratique

    First published in 2002 — 1 edition
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  • Cover of: Rumeurs

    First published in 1997 — 1 edition
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  • Cover of: The new strategic brand management: advanced insights and strategic thinking

    First published in 2012 — 1 edition
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We need a photo of Jean-Noël Kapferer

Subjects

Brand name products, Product management, Marketing, Luxuries, Luxury, Luxury goods industry, Management, Persuasion (Psychology), Absatzmarkt, Advertising, Advertising & Promotion, Advertising and children, Aspect psychologique, Business & Economics, Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, Business / Economics / Finance, Business/Economics, Commercial products, Economics, Entreprises, Evaluation, Finances, General, Gestion

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ID Numbers

  • OLID: OL3112752A

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History

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April 30, 2008 Created by an anonymous user initial import