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Last edited by bitnapper
January 2, 2024 | History
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Kevin Lane Keller

1956-06-23 -

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on strategic brand management and lectures in executive programs on those topics.

Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook Strategic Brand Management, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition.

Source: Dartmouth College

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  • Cover of: Strategic brand management: building, measuring and managing brand equity

    First published in 1997 8 editions in 1 language — 2 previewable Cover of edition strategicbrandma0000kell_c9e5
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  • Cover of: A framework for marketing management

    First published in 2001 7 editions in 1 language — 4 previewable Cover of edition frameworkformark00kotl_2 Cover of edition frameworkformark0000kotl Cover of edition frameworkformark0004kotl
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  • Cover of: Marketing Management

    First published in 2008 7 editions in 1 language — 2 previewable Cover of edition marketingmanagem00kotl_137
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  • Cover of: Strategic brand management: uilding, measuring, and managing brand equity

    First published in 2002 6 editions in 1 language — 1 previewable
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  • Cover of: Framework for Marketing Management

    First published in 2006 5 editions in 1 language — 1 previewable
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  • Cover of: Valuepack: Marketing Management/Marketing Management and Strategy

    First published in 2006 4 editions in 1 language
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  • Cover of: Best practice cases in branding: lessons from the world's strongest brands

    First published in 2002 4 editions in 1 language — 2 previewable Cover of edition bestpracticecase0000kell
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  • Cover of: Marketing Management: Horizon Edition

    First published in 2012 4 editions in 1 language — 1 previewable
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  • Cover of: Pearson EText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Combo Access Card

    First published in 2019 3 editions in 1 language
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  • Cover of: Framework for Marketing Management [PEARSON CHANNEL]

    First published in 2008 2 editions in 1 language
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  • Cover of: Marketg Managmnt and Dk Essn Mgrs: Mktg Effct Pk

    First published in 2005 2 editions in 1 language
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  • Cover of: Valuepack : Marketing Management: International Edition/Marketing Management and Strategy

    First published in 2007 2 editions in 1 language
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  • Cover of: Marketing Management: with Marketing in Practice Case Studies Dvd

    First published in 2004 2 editions in 1 language
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  • Cover of: Building customer-based brand equity: A blueprint for creating strong brands

    First published in 2001 2 editions in 1 language
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  • Cover of: Strategic Brand Management, Second Edition

    First published in 2002 2 editions in 1 language
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  • Cover of: Marketing Management

    First published in 2015 2 editions
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  • Cover of: Best Practice Branding Cases

    First published in 2002 1 edition in 1 language
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  • Cover of: Best Practice Cases in Branding (3rd Edition)

    First published in 2007 1 edition in 1 language
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  • Cover of: Instructors Manual

    First published in 1998 1 edition
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  • Cover of: Marketing Management - 12. Vydání

    First published in 2007 1 edition in 1 language
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Photo of Kevin Lane Keller
Subjects
Brand name products, Marketing, management, Management, Marketing, Product management, 658.8/27, Advertising, Brand choice, Brand name products--management, Branding (Marketing), Gestion, 658.8, Business & economics -> marketing -> principles of marketing, Business names, Case studies, Consumers' preferences, General, Marketing textbooks, Marketing--management, 85.40, Administración de mercadeo, Análisis de mercadeo, Arab countries, commerce, Brand loyalty, Business & economics
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Europe, United States

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  • Kevin L. Keller

History

Download catalog record: RDF / JSON
January 2, 2024 Edited by bitnapper Edited without comment.
January 2, 2024 Edited by bitnapper merge authors
January 1, 2024 Edited by Marla Added author details
January 1, 2024 Edited by Marla Added new photo
April 1, 2008 Created by an anonymous user initial import