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Last edited by ImportBot
September 2, 2008 | History
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Raj Sethuraman

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5 works Add another?

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  • Cover of: National brand and store brand price competition: who hurts whom? / Raj Sethuraman

    First published in 1995 3 editions in 1 language
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  • Cover of: What makes consumers pay more for national brands than for store brands: image or quality?

    First published in 2000 3 editions in 1 language
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  • Cover of: Why do consumers pay more for national brands than for store brands?

    First published in 1997 2 editions in 1 language
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  • Cover of: Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

    First published in 2013 1 edition in 1 language
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  • Cover of: effect of marketplace factors on private label penetration in grocery products

    First published in 1992 1 edition in 1 language
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We need a photo of Raj Sethuraman

Subjects
Brand name products, Brand choice, Prices, Consumers' preferences, House brands, Generic products, Marketing, Mathematical models
Places
United States

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ID Numbers

  • OLID: OL4453644A

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History

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September 2, 2008 Created by ImportBot Imported from Talis record