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Last edited by RenameBot
August 31, 2008 | History
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Bernard Cova

We need a photo of Bernard Cova

12 works Add another?

Showing all works by author. Would you like to see only ebooks?

  • Cover of: Consumer Tribes

    First published in 2007 — 9 editions
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  • Cover of: Consuming experience

    First published in 2006 — 7 editions
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  • Cover of: Start-Ups and the Mobilization of Social Interactions

    First published in 2023 — 3 editions
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  • Cover of: Interpretive Consumer Research

    First published in 2008 — 1 edition
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  • Cover of: La vie sociale des marques

    First published in 2017 — 1 edition
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  • Cover of: Au-delà du marché: quand le lien importe plus que le bien

    First published in 1995 — 1 edition
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  • Cover of: Cosuming Experience

    First published in 2006 — 1 edition
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  • Cover of: postmodern explained to managers: implications for marketing.

    First published in 1996 — 1 edition
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  • Cover of: Interpretive Consumer Research. Qualitative Market Research

    First published in 2014 — 1 edition
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  • Cover of: Stratégies de soumission aux appels d'offres internationaux de projets industriels

    First published in 1989 — 1 edition
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  • Cover of: Stratégies d'incertitude

    First published in 1996 — 1 edition
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  • Cover of: Project Marketing: Beyond Competitive Bidding

    First published in 2002 — 1 edition
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We need a photo of Bernard Cova

Subjects

Marketing, Comportement, Consommateurs, Consumer behavior, Marketing research, Aspect psychologique, Aspect social, Attitudes, BUSINESS & ECONOMICS, Consommation (Économie politique), Consumer Behavior, Consumers, Consumptie, Consumption, Consumption (Economics), Consumption (economics), Culture, Decision making, Fanklub, Identity (Psychology), Identité (Psychologie), Konsumentpsykologi, Market segmentation, Marketingmanagement, Marknadssegmentering

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ID Numbers

  • OLID: OL511356A

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History

Download catalog record: RDF / JSON
August 31, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import