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Last edited by MARC Bot
July 4, 2019 | History
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Anja Weißgerber

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  • Cover of: Konsumentenverhalten in ereignisinduzierten Markenkrisen: der Einfluss der Markenbeziehungsqualität

    First published in 2007 — 2 editions
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We need a photo of Anja Weißgerber

Subjects

Berichterstattung, Beziehungsmarketing, Deutschland, Firmenimage, Handelsmarke, Konsumentenverhalten, Krisenmanagement, Kundentreue, Markenartikel, Markenimage, Markenpolitik, Massenmedien, Negativität, Produktimage, Schätzung, Theorie, Verbraucherverhalten

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ID Numbers

  • OLID: OL7572922A

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History

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July 4, 2019 Created by MARC Bot import new book