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Last edited by ImportBot
October 20, 2019 | History
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Avi Santo

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5 works Add another?

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  • Cover of: Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management

    First published in 2022 5 editions in 1 language
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  • Cover of: Comic Books Go to the Movies

    First published in 2017 3 editions in 1 language
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  • Cover of: Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

    First published in 2015 3 editions in 1 language
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  • Cover of: Making Media Work: Cultures of Management in the Entertainment Industries

    First published in 2014 2 editions in 1 language — 1 previewable
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  • Cover of: Making Media Work: Cultures of Management in the Entertainment Industries

    First published in 2014 1 edition in 1 language
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Subjects
Management, Mass media, Branding (Marketing), Character merchandising, License agreements, BUSINESS & ECONOMICS / Human Resources & Personnel Management, BUSINESS & ECONOMICS / Industries / Media & Communications Industries, BUSINESS & ECONOMICS / Management, Brand name products, Cross-cultural studies, Cultural industries, Film adaptations, Lone Ranger (Fictitious character), Product management

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ID Numbers

  • OLID: OL7697330A

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History

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October 20, 2019 Created by ImportBot import new book