An edition of Car (1997)

Car

a drama of the American workplace

1st ed.
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Last edited by MARC Bot
2 days ago | History
An edition of Car (1997)

Car

a drama of the American workplace

1st ed.
  • 0 Ratings
  • 5 Want to read
  • 0 Currently reading
  • 0 Have read

Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and profits of Ford, not to mention an investment of close to three billion dollars.

This biting, insightful, and often funny account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership.

Mary Walton all but lived with the team for two years in a damp Dearborn basement, and she chronicles firsthand the clashes of designers and engineers over shapes, of marketers and accountants over costs, of product guys in Detroit and manufacturing guys in Atlanta as the new machine took shape on the assembly line. And all of them, all of the time, were looking over their shoulders at the Japanese competition.

Publish Date
Publisher
W.W. Norton
Language
English
Pages
360

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Previews available in: English

Edition Availability
Cover of: Car
Car: A Drama of the American Workplace
February 1, 1999, W. W. Norton & Company
in English
Cover of: Car
Car: A Drama of the American Workplace
February 1, 1999, W. W. Norton & Company
in English
Cover of: Car
Car: A Drama of the American Workplace
May 1997, W W Norton & Co Inc
in English
Cover of: Car
Car: a drama of the American workplace
1997, W.W. Norton
in English - 1st ed.

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Book Details


Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
338.4/76292222
Library of Congress
TL215.T243 W35 1997, TL215.T243W35 1997

The Physical Object

Pagination
xxiv, 360 p., [8] p. of plates :
Number of pages
360

ID Numbers

Open Library
OL1009899M
ISBN 10
0393040801
LCCN
96049953
OCLC/WorldCat
36024029
Library Thing
517535
Goodreads
2232068

Excerpts

THE MAN WHOM Ford Motor Company chose to head the redesign of the all-important Ford Taurus did not come across as corporate.
added anonymously.

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2 days ago Edited by MARC Bot import existing book
March 8, 2023 Edited by MARC Bot import existing book
January 17, 2023 Edited by ImportBot import existing book
November 23, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record