An edition of Advertising to children (1999)

Advertising to children

concepts and controversies

by

Cover of: Advertising to children by Les Carlson
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Last edited by MARC Bot
July 17, 2024 | History
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An edition of Advertising to children (1999)

Advertising to children

concepts and controversies

by

"Advertising to children is a topic that stirs constant debate. The children's market offers enticing potential to advertisers, with over $200 billion in direct purchases and influenced spending. These advertisers and marketers want to know if their investment in reaching the children's market is cost-effective. On the flip side of the issue are the parents and educators, who want to know how this advertising impacts the children themselves."--BOOK JACKET.

"Advertising to Children presents research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking."--BOOK JACKET.

Publish Date
Publisher
Sage Publications
Language
English
Pages
322

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Previews available in: English

Subjects

Television advertising and children, Advertising and children, Television advertising, Television and children, Children's television programs, Advertising

Places

United States

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Advertising to Children
Advertising to Children: Concepts and Controversies (1-Off Series)
July 16, 1999, Sage Publications, Inc
Paperback in English
Libraries near you: WorldCat
Cover of: Advertising to Children
Advertising to Children: Concepts and Controversies (1-Off Series)
July 16, 1999, Sage Publications, Inc
Hardcover in English
Libraries near you: WorldCat
Cover of: Advertising to children
Advertising to children: concepts and controversies
1999, Sage Publications
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Through the eyes of a child : children's knowledge and understanding of advertising / Deborah Roedder John
Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol
Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin
Youth, advertising, and symbolic meaning / Cindy Dell Clark
"We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Alison Alexander ... [et al.]
Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson
Comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe
The beauty myth and the persuasiveness of advertising : a loook at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill
Selling food to children : is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
How do we persuade children not to smoke? / Laura A. Peracchio and David Luna
Camels and cowboys : how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky
Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox ... [et al.]
Advertising to children in the twenty-first century : new questions within familiar themes / Christine Wright-Isak
The future for children and the Internet / Carole Walters
Advertising's effects : juxtaposing research with older and younger youths / Marvin E. Goldberg
The context of advertising and children : future research directions / Jeffrey J. Stottman.

Edition Notes

Includes bibliographical references and index.

Published in
Thousand Oaks, Calif

Classifications

Library of Congress
HQ784.T4 A29 1999, HQ784.T4A29 1999

The Physical Object

Pagination
xiv, 322 p. :
Number of pages
322

ID Numbers

Open Library
OL15474549M
Internet Archive
advertisingtochi0000unse
ISBN 10
0761912843, 0761912851
LCCN
99006231
OCLC/WorldCat
40948400
Library Thing
1705605
Goodreads
1563385

Source records

Western Washington University MARC record
Ithaca College Library MARC record
Better World Books record
Better World Books record
Internet Archive item record
Library of Congress MARC record
marc_scms MARC record
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Promise Item
marc_nuls MARC record
marc_columbia MARC record

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July 17, 2024 Edited by MARC Bot import existing book
March 8, 2023 Edited by MARC Bot import existing book
January 15, 2023 Edited by ImportBot import existing book
January 15, 2023 Edited by ImportBot import existing book
September 20, 2008 Created by ImportBot Imported from Western Washington University MARC record