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Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.
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Previews available in: English
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1
Effective Writing Skills for Public Relations
2008, Kogan Page Publishers
Electronic resource
in English
0749454458 9780749454456
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2
Effective writing skills for public relations
2008, Kogan Page
in English
- 4th ed.
0749451092 9780749451097
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Book Details
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Includes index.
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- Created September 24, 2008
- 16 revisions
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March 7, 2023 | Edited by MARC Bot | import existing book |
December 20, 2020 | Edited by MARC Bot | import existing book |
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September 24, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |