Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge Perez reveals his principles for achieving success in the real estate market through a clear, step-by-step process. For the first time ever, this top developer shares his most coveted principles, teaching readers everything he knows now that he wished he knew then. Having started with $2 and today boasting earnings of more than $2 billion, Perez details the financial opportunities in real estate, and instills the importance of total commitment, dedication, and hard work. Perez specifies effective business tactics that will lead to evergreen profits, including:• Key points to smart investing• Cardinal rules for picking and building property• Commandments on negotiating the best deal• Valuable tips on securing equity• Powerful steps for selling propertyFinally Perez explains how to manage and grow investments over the long term. Emphasizing the importance of staying flexible in an ever-changing market, Perez offers personal anecdotes,key business philosophies, and top insider methods to inspire and motivate any investor and entrepreneur to achieve the ultimate success in real estate.