An edition of Ad women (2008)

Ad women

how they impact what we want, need, and desire

by

Cover of: Ad women by Juliann Sivulka, Juliann Sivulka
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Last edited by MARC Bot
November 28, 2023 | History
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An edition of Ad women (2008)

Ad women

how they impact what we want, need, and desire

by

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Publish Date
Publisher
Prometheus Books
Language
English
Pages
415

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Previews available in: English

Subjects

History, Consumers, Women in the advertising industry, Advertising industry, Women in marketing, Social change, Businesswomen, Advertising, Women in the mass media industry

Places

United States

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Edition Availability
Cover of: Ad women
Ad women: how they impact what we want, need, and desire
2008, Prometheus Books
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Women, the body and soul of advertising
Customers become consumers: evolution of marketing, advertising, and American consumer culture
The entering wedge: the women's viewpoint and advertising
It takes a woman to sell a woman: designing Mrs. Consumer
The business of femininity: selling Mrs. Consumer
The Depression and war years: retail, radio, and yellow writing
The fabulous fifties: redesigning Mr. and Mrs. Consumer
The fabulous fifties: selling Mr. and Mrs. Consumer
The second wave of adwomen: the forces of feminism
The womanists: alternative visions
The third wave of adwomen
Epilogue: ad women on top.

Edition Notes

Published in
Amherst, NY

Classifications

Dewey Decimal Class
659.1082/0973
Library of Congress
HF5805 .S58 2008, HF5805.S58 2008, HF5813 .U6 S54 2009, HF5805 .S58 2009

The Physical Object

Pagination
p. cm.
Number of pages
415

ID Numbers

Open Library
OL17010377M
Internet Archive
adwomenhowtheyim00sivu
ISBN 13
9781591026723
LCCN
2008032726
OCLC/WorldCat
223918663
Library Thing
8025635
Goodreads
3227966

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 28, 2023 Edited by MARC Bot import existing book
December 27, 2022 Edited by MARC Bot import existing book
December 20, 2020 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
September 27, 2008 Created by ImportBot Imported from Library of Congress MARC record