An edition of The Ultimate Secrets of Advertising (2001)

The ultimate secrets of advertising

by

Cover of: The ultimate secrets of advertising by John Philip Jones, John Philip Jones
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Last edited by MARC Bot
October 7, 2024 | History
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An edition of The Ultimate Secrets of Advertising (2001)

The ultimate secrets of advertising

by

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Publish Date
Publisher
Sage Publications
Language
English
Pages
227

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Previews available in: English

Subjects

Advertising
Edition Availability
Cover of: The ultimate secrets of advertising
The ultimate secrets of advertising
2002, Sage Publications
in English
Cover of: The Ultimate Secrets of Advertising
The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Hardcover in English - 1st edition
Cover of: The Ultimate Secrets of Advertising
The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Paperback in English - 1st edition

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Book Details

Table of Contents

Big ideas and good ideas
Passing through the gate
Getting it right first time
Repetition, competition and the growth (or decline) of brands
Keeping the brand in the window
The bridge to the long term
A first measure of long-term effects
The depth of advertising's long-term effects
Can doses of advertising produce doses of profit?
Frozen effects versus continuous effects

Edition Notes

Includes bibliographical references and index

Published in
Thousand Oaks, Calif

Classifications

Library of Congress
HF5823 .J7174 2002, HF5823.J7174 2002, HF 5823 J7174 2002

The Physical Object

Pagination
xxvi, 227 p. :
Number of pages
227

Edition Identifiers

Open Library
OL17026660M
Internet Archive
ultimatesecretso00jone
ISBN 10
0761922431, 076192244X
LCCN
2001001462
OCLC/WorldCat
46401603
Library Thing
8880981
Goodreads
180635

Work Identifiers

Work ID
OL1079775W

Source records

Miami University of Ohio MARC record
Ithaca College Library MARC record
Internet Archive item record
Better World Books record
Better World Books record
Library of Congress MARC record
Promise Item
marc_nuls MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 7, 2024 Edited by MARC Bot import existing book
November 14, 2023 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
January 14, 2023 Edited by ImportBot import existing book
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record