MARC Record from harvard_bibliographic_metadata

LEADER: 01297cam a22002774a 4500
001 010586806-X
005 20020129144247.0
008 010307s2002 caua b 001 0 eng
010 $a 2001001462
020 $a0761922431
020 $a076192244X (pbk.)
035 0 $aocm46401603
040 $aDLC$cDLC$dC#P
042 $apcc
050 00 $aHF5823$b.J7174 2002
082 00 $a659.1$221
100 1 $aJones, John Philip.
245 14 $aThe ultimate secrets of advertising /$cJohn Philip Jones.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2002.
300 $axxvi, 227 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aBig ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
650 0 $aAdvertising.
776 08 $iOnline version:$aJones, John Philip.$tUltimate secrets of advertising.$dThousand Oaks, Calif. : Sage Publications, ©2002$w(OCoLC)646885909
988 $a20070630
906 $0DLC