An edition of Winning strategies for the new Latin markets (2002)

Winning strategies for the new Latin markets

by , , , , and

Cover of: Winning strategies for the new Latin markets by Fernando Robles, Françoise Simon, Jerry Haar, Fernando Robles, Francoise Simon, Fernando Robles
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Last edited by MARC Bot
September 10, 2024 | History
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An edition of Winning strategies for the new Latin markets (2002)

Winning strategies for the new Latin markets

by , , , , and

Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.

Publish Date
Publisher
Financial Times, Financial Times/Prentice Hall
Language
English
Pages
364

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Previews available in: English

Subjects

Business, Case studies, Commerce, Competition, Consumption (Economics), Finance, Industries, Infrastructure (Economics), Nonfiction, Professional, Latin america, commerce

Places

Latin America
Edition Availability
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
2007, Pearson Education
Electronic resource in English
Cover of: Winning strategies for the new Latin markets
Winning strategies for the new Latin markets
2003, Financial Times, Financial Times/Prentice Hall
in English
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
Paperback in English - 1st edition
Cover of: Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
August 16, 2002, FT Press
in English

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Book Details

Edition Notes

Includes bibliographical references (p. 325-349) and index

Published in
Upper Saddle River, NJ
Series
Financial Times Prentice Hall books
Genre
Case studies

Classifications

Library of Congress
HF3230.5.Z5 R63 2003, HF3230.5.Z5R63 2002

The Physical Object

Pagination
xxviii, 364 p. ;
Number of pages
364

ID Numbers

Open Library
OL17052410M
Internet Archive
winningstrategie0000robl
ISBN 10
0130617164
LCCN
2002026400
OCLC/WorldCat
50064456
Library Thing
1776824
Goodreads
1834615

Source records

Better World Books record
Library of Congress MARC record
Promise Item
Internet Archive item record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 10, 2024 Edited by MARC Bot import existing book
April 6, 2023 Edited by ImportBot import existing book
December 4, 2022 Edited by ImportBot import existing book
December 5, 2020 Edited by MARC Bot import existing book
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record