An edition of Marketing to the campus crowd (2004)

Marketing to the campus crowd

everything you need to know to capture the $200 billion college market

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  • 1 Want to read
Cover of: Marketing to the campus crowd by David A. Morrison, David A. Morrison
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Marketing to the campus crowd (2004)

Marketing to the campus crowd

everything you need to know to capture the $200 billion college market

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Dearborn Trade Publishing, Dearborn Trade Pub.
Language
English
Pages
249

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Buy this book

Previews available in: English

Subjects

Marketing, Universities and colleges, College students as consumers, College publicity

Places

United States

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Marketing to the Campus Crowd
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
June 1, 2004, Kaplan Business
Hardcover in English
Libraries near you: WorldCat
Cover of: Marketing to the campus crowd
Marketing to the campus crowd: everything you need to know to capture the $200 billion college market
2004, Dearborn Trade Publishing, Dearborn Trade Pub.
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Going back to school
Why college marketing? ("what's all the fuss?"
College marketing : past, present and future, or, the rise and "semi-fall" of the school monopoly
The precollege market
The college market
The postcollage market
Gatekeepers : reaching the motherload through "big mother"
The influencers
Reaching the college crowd
Timing
The Daewoo Motor Company : a good idea gone bad
The co-branding strategies
Concluding thoughts from a seasoned "insider"
We want to hear from you!

Edition Notes

Includes bibliographical references (p. 233-239) and index

Published in
Chicago, IL

Classifications

Library of Congress
LB2342.82 .M67 2004, HF5415.332.S78 M67 2004

The Physical Object

Pagination
xix, 249 p. :
Number of pages
249

ID Numbers

Open Library
OL17128359M
Internet Archive
marketingtocampu0000morr
ISBN 10
0793186005
LCCN
2004001493
OCLC/WorldCat
54096765
Library Thing
2412322
Goodreads
2041374

Source records

Miami University of Ohio MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Library of Congress MARC record
marc_nuls MARC record

Excerpts

The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.
added anonymously.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
December 8, 2020 Edited by MARC Bot import existing book
September 5, 2018 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record