MARC record from Internet Archive

LEADER: 06456cam 2200829Ma 4500
001 ocm70742621
003 OCoLC
005 20180828011454.0
008 040122s2004 ilu ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $a0793186005$q(6X9 hardcover)
020 $a9780793186006$q(6X9 hardcover)
020 $a9781597341288$q(electronic bk.)
020 $a1597341282$q(electronic bk.)
035 $a(OCoLC)70742621$z(OCoLC)437144616$z(OCoLC)475932521$z(OCoLC)647372147$z(OCoLC)888740311$z(OCoLC)961630420$z(OCoLC)962586384$z(OCoLC)1037466363
043 $an-us---
050 4 $aLB2342.82$b.M67 2004eb
082 04 $a378.1/06$222
100 1 $aMorrison, David A.$q(David Ashley)
245 10 $aMarketing to the campus crowd :$beverything you need to know to capture the $200 billion college market /$cby David A. Morrison.
260 $aChicago, Ill. :$bDearborn Trade,$c℗♭2004.
300 $a1 online resource (xx, 252 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references and index.
505 0 $aA few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
588 0 $aPrint version record.
520 $aWhether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior.
650 0 $aUniversities and colleges$zUnited States$xMarketing.
650 0 $aCollege publicity.
650 7 $aCollege publicity.$2fast$0(OCoLC)fst00867911
650 7 $aUniversities and colleges$xMarketing.$2fast$0(OCoLC)fst01161826
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 4 $aElectronic books.
655 0 $aElectronic books.
776 1 $z9780793186006
856 40 $3Ebook Library$uhttp://public.eblib.com/choice/publicfullrecord.aspx?p=226182
856 40 $3ebrary$uhttp://site.ebrary.com/id/10057394
856 40 $3ProQuest Ebook Central$uhttp://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=226182
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0413/2004001493.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2004001493-d.html
856 40 $uhttp://ebookcentral.proquest.com/lib/columbia/detail.action?docID=226182$zEbook Central Academic Complete
856 40 $uhttps://ebookcentral.proquest.com/lib/ucm/detail.action?docID=226182$zView Full Text
856 40 $zAvailable to Stanford-affiliated users.$uhttps://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=226182$yEbook Central$xProvider: ProQuest$xsubscribed$xeLoaderURL$xep4$xepEBC226182
856 40 $uhttp://site.ebrary.com/lib/rcc/Doc?id=10057394$yRoxbury Community College students and faculty only: Click here for electronic book
856 40 $uhttp://gold.worcester.edu/login?url=http://site.ebrary.com/lib/worcesteruniv/Doc?id=10057394$zClick to view online
856 40 $3University of Alberta Access$uhttps://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=226182$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Northern Lakes College Access$uhttp://ebookcentral.proquest.com/lib/northernlakes-ebooks/detail.action?docID=226182$zfrom Ebook Central College Complete
856 40 $3NorQuest College Access$uhttp://ebookcentral.proquest.com/lib/norquest-ebooks/detail.action?docID=226182$zfrom Ebook Central College Complete
856 40 $3Olds College Access$uhttp://ebookcentral.proquest.com/lib/oldscollege/detail.action?docID=226182$zfrom Ebook Central College Complete
856 40 $3Concordia University of Edmonton Access$uhttp://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=226182$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Grande Prairie Regional College Access$uhttp://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=226182$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3MacEwan University Access$uhttp://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=226182$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Red Deer College Access$uhttp://ebookcentral.proquest.com/lib/rdc/detail.action?docID=226182$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $uhttp://site.ebrary.com/lib/aunigeria/Doc?id=10057394$zAn electronic book accessible through the World Wide Web; click to view
856 40 $uhttps://ebookcentral.proquest.com/lib/ben/detail.action?docID=226182$yLink to Marketing to the campus crowd$z(access limited to Benedictine University patrons)
856 40 $uhttp://ezproxy.lindenwood.edu:2048/login?url=https://ebookcentral.proquest.com/lib/lindenwood-ebooks/detail.action?docID=226182$zA Lindenwood Electronic Book; click to access
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