An edition of Marketing and football
(2007)
Marketing and football
an international perspective
1st ed
by Michel Desbordes and Simon Chadwick
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Subjects
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Marketing and football: an international perspective
2007, Butterworth-Heinemann
in English
- 1st ed
0750682043 9780750682046
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Book Details
Table of Contents
pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt
2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg
B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes
4. Co-marketing : a new challenge for football managers / Sergio Cherubini
5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi
6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel
7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente
C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos
9. Marketing football in the Republic of Ireland / Anne Bourke
10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen
pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
12. Football business in Japan / Yoshinori Okubo
13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel
14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird
15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu
16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar
17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang
Edition Notes
Includes bibliographical references and index
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History
- Created September 28, 2008
- 15 revisions
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| August 29, 2024 | Edited by MARC Bot | import existing book |
| May 4, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
| December 15, 2022 | Edited by MARC Bot | import existing book |
| September 28, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |