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This paper provides a new explanation for tying that is not based on any of the standard explanations -- efficiency, price discrimination, and exclusion. Our analysis shows how a monopolist sometimes has an incentive to tie a complementary good to its monopolized good in order to transfer profits from a rival producer of the complementary product to the monopolist. This occurs even when consumers -- who have the option to use the monopolist's complementary good -- do not use it. The tie is profitable because it alters the subsequent pricing game between the monopolist and the rival in a manner favorable to the monopolist. We show that this form of tying is socially inefficient, but interestingly can arise only when the tie is socially efficient in the absence of the rival producer. We relate this inefficient form of tying to several actual examples and explore its antitrust implications.
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Subjects
Consumer behavior, Consumer goods, Marketing, Mathematical modelsEdition | Availability |
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Book Details
Edition Notes
"August 2007"
Includes bibliographical references (p. 31-32).
Also available in PDF from the NBER World Wide Web site (www.nber.org).
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The Physical Object
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- Created September 29, 2008
- 4 revisions
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December 19, 2020 | Edited by MARC Bot | import existing book |
December 15, 2009 | Edited by WorkBot | link works |
April 25, 2009 | Edited by ImportBot | add OCLC number |
September 29, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record |