An edition of Malcolm McDonald on marketing planning (2007)

Malcolm McDonald on marketing planning

understanding marketing plans and strategy

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Cover of: Malcolm McDonald on marketing planning by McDonald, Malcolm.
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Last edited by CoverBot
May 18, 2020 | History
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An edition of Malcolm McDonald on marketing planning (2007)

Malcolm McDonald on marketing planning

understanding marketing plans and strategy

by

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Publish Date
Publisher
Kogan Page
Language
English
Pages
197

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Previews available in: English

Subjects
Marketing, Planning, Management, Business, Nonfiction, Green Business, BUSINESS & ECONOMICS, Marketing, management

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
January 1, 2008, Kogan Page
Paperback in English - Reissue edition
Libraries near you: WorldCat
Cover of: Malcolm McDonald on marketing planning
Malcolm McDonald on marketing planning: understanding marketing plans and strategy
2007, Kogan Page
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning
2007, Kogan Page Publishers
Electronic resource in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 192) and index.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.13 .M369157 2007

The Physical Object

Pagination
x, 197 p. :
Number of pages
197

ID Numbers

Open Library
OL18026584M
Internet Archive
malcolmmcdonaldo00mcdo_977
ISBN 13
9780749451493
LCCN
2007037090
Library Thing
8728822
Goodreads
2721225

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
May 18, 2020 Edited by CoverBot Added new cover
July 29, 2014 Edited by ImportBot import new book
April 6, 2014 Edited by ImportBot Added IA ID.
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
October 9, 2008 Created by ImportBot Imported from Library of Congress MARC record