An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

Managing customer-initiated contacts with man ...
Douglas Bowman, Douglas Bowman
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Last edited by WorkBot
December 15, 2009 | History
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An edition of Managing customer-initiated contacts with manufacturers (2000)

Managing customer-initiated contacts with manufacturers

the impact on share of category requirements and word-of-mouth behavior

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
21

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Subjects

Consumer behavior, Consumer satisfaction, Consumer's preferences, Word-of-mouth advertising, Relationship marketing, Customer relations

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Edition Availability
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
  • Not in Library
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2001, Marketing Science Institute
in English
Cover of: Managing customer-initiated contacts with manufacturers
Managing customer-initiated contacts with manufacturers: the impact on share of category requirements and word-of-mouth behavior
2000, Division of Research, Harvard Business School
in English
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Book Details

Edition Notes

Includes bibliographical references (p. 18-19)

Published in
Cambridge, MA
Series
Working paper series -- report no. 01-110, Report (Marketing Science Institute) -- no. 01-110

The Physical Object

Pagination
21 p. :
Number of pages
21

ID Numbers

Open Library
OL18127089M

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December 15, 2009 Edited by WorkBot link works
October 11, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record