An edition of The fashion designer survival guide
(2005)
The fashion designer survival guide
an insider's look at starting and running your own fashion business
by Mary Gehlhar and Diane Von Furstenberg
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Previews available in: English
Subjects
Fashion designers, Fashion merchandising, Management, New business enterprises, Entrepreneurship, Business & Economics, Business / Economics / Finance, Career/Job, Careers - Job Hunting, Careers - Other Specific Fields, Industries - Fashion & Textile Industry, Business & Economics / Entrepreneurship, Economics| Edition | Availability |
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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
July 1, 2008, Kaplan Publishing
Paperback
in English
- Exp Rev edition
1427797102 9781427797100
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The fashion designer survival guide: start and run your own fashion business
2008, Kaplan
in English
- Rev. and expanded ed.
1427797102 9781427797100
|
zzzz
|
5
The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
September 1, 2005, Kaplan Business
Paperback
in English
0793198992 9780793198993
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6
The fashion designer survival guide: an insider's look at starting and running your own fashion business
2005, Dearborn Trade Pub.
in English
0793198992 9780793198993
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Book Details
Table of Contents
Before you start
The fundamentals
Elements of the plan
Setting up the business
Setting up the business / by Melanie Jones
Business structure tip from Charles Klein
Trademark tips from Charles Klein
The money, how much do you need
Where to find money
Factoring / by Tim Moore, Hilldun Corporation
Product development
Fabric and materials
The challenges
The sources
Once you order
Production
The production plan
Sample production
Tips and considerations when hiring a patternmaker / by Sally Beers
Production options
Monitoring production
Marketing and branding
Press and sales materials
Sales
The financial realities of selling
Where to sell
Selling to stores
Who should sell the line
Tradeshows
Making the most of the show / by Barbara Kramer, co-producer, designers & agents
Press and public relations
The PR strategy
Dressing celebrities / by MAO PR
PR representation
The runway
To show or not to show
Producing a runway show
Sponsorship
Copyrights and knock-offs
Fashion design and the copyright laws / by Attorney Jason Gabbard
Expanding the business.
Edition Notes
Includes bibliographical references (p. 189-194) and index.
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History
- Created October 15, 2008
- 9 revisions
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| December 31, 2022 | Edited by MARC Bot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| December 11, 2020 | Edited by MARC Bot | import existing book |
| May 15, 2020 | Edited by CoverBot | Added new cover |
| October 15, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record |