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This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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Previews available in: English
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Ogilvy on advertising
1985, Vintage Books
in English
- 1st Vintage Books ed.
039472903X 9780394729039
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Ogilvy on advertising
1983, Orbis Publishing, Crown; 1st American ed Edition
in English
0856135259 9780856135255
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Book Details
Edition Notes
Originally published, New York : Vintage Books, 1983.
Bibliography, p.218, includes index.
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