An edition of International brand management of Chinese companies
(2008)
International brand management of Chinese companies
case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
by Sandra Bell
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"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.
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International brand management of Chinese companies: case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
2008, Physica-Verlag
in English
3790820296 9783790820294
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Edition Notes
Originally presented as the author's thesis (doctoral)--University of Duisburg-Essen.
Includes bibliographical references (p. [339]-369).
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- Created October 18, 2008
- 13 revisions
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| November 29, 2023 | Edited by MARC Bot | import existing book |
| January 14, 2023 | Edited by ImportBot | import existing book |
| July 22, 2022 | Edited by ImportBot | import existing book |
| February 25, 2022 | Edited by ImportBot | import existing book |
| October 18, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |