| Record ID | marc_loc_2016/BooksAll.2016.part36.utf8:81951674:1263 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part36.utf8:81951674:1263?format=raw |
LEADER: 01263cam a22003014a 4500
001 2008923751
003 DLC
005 20091121085900.0
008 080226s2008 nyua b 000 0 eng
010 $a 2008923751
020 $a9783790820294 (hbk. : alk. paper)
040 $aDLC$cDLC$dDLC
043 $aa-cc---$an-us---$ae------
050 00 $aHF5415.15$b.B45 2008
082 00 $a6588/27$222
100 1 $aBell, Sandra.
245 10 $aInternational brand management of Chinese companies :$bcase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /$cSandra Bell.
260 $aHeidelberg :$bPhysica-Verlag,$cc2008.
300 $ax, 369 p. :$bill. ;$c24 cm.
490 0 $aContributions to economics,$x1431-1933
500 $aOriginally presented as the author's thesis (doctoral)--University of Duisburg-Essen.
504 $aIncludes bibliographical references (p. [339]-369).
650 0 $aProduct management$zChina.
650 0 $aHousehold appliances industry$zChina.
650 0 $aHousehold electronics industry$zChina.
651 0 $aChina$xCommerce$zUnited States.
651 0 $aChina$xCommerce$zEurope.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy1001/2008923751.html