An edition of Cross-cultural marketing (2008)

Cross-cultural marketing

theory, practice and relevance

by

Cross-cultural marketing
Dawn Burton, Dawn Burton
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
October 12, 2020 | History
Edit
An edition of Cross-cultural marketing (2008)

Cross-cultural marketing

theory, practice and relevance

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Marketing, Minority consumers, Multiculturalism, Multiculturalisme, Consommateurs issus des minorités, BUSINESS & ECONOMICS, General, Distribution
Edition Availability
Cover of: Cross-Cultural Marketing
Cross-Cultural Marketing: Theory, Practice and Relevance
February 13, 2009, Routledge
Paperback in English - 1 edition
Cover of: Cross-cultural marketing
Cross-cultural marketing: theory, practice and relevance
2008, Routledge
in English

Add another edition?

Book Details

Table of Contents

Defining culture
Cross-cultural consumer behaviour
Products and cross-cultural environments
Advertising and promotion
Place chapter
Internet and mobile technology
Pricing
Relationship marketing
Market research.

Edition Notes

Includes bibliographical references and index.

Published in
Abingdon, Oxon, New York, NY

Classifications

Dewey Decimal Class
658.80089
Library of Congress
HF5415 .B7763 2008, HF5415

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL18743564M
ISBN 13
9780415448925, 9780415448932
LCCN
2008017138
Goodreads
7112269

Work Identifiers

Work ID
OL3956052W

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Better World Books record

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 12, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
October 19, 2008 Created by ImportBot Imported from Library of Congress MARC record