The marketer's guide to public relations

how today's top companies are using the new PR to gain a competitive edge

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  • 5.0 (1 rating) ·
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Last edited by asaraladoke
November 17, 2023 | History

The marketer's guide to public relations

how today's top companies are using the new PR to gain a competitive edge

  • 5.0 (1 rating) ·
  • 18 Want to read
  • 2 Currently reading
  • 2 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
306

Buy this book

Previews available in: English

Book Details


Edition Notes

Includes bibliographical references (p. 298-299) and index.

Published in
New York
Series
Wiley series on business strategy

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59 .H276 1991, HD59 .H276 1993, HD59.H276 1991

The Physical Object

Pagination
xiv, 306 p. :
Number of pages
306

ID Numbers

Open Library
OL1880776M
Internet Archive
marketersguideto00harr
ISBN 10
0471618853
LCCN
90041327
Goodreads
3091475

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 17, 2023 Edited by asaraladoke Update covers
January 15, 2023 Edited by ImportBot import existing book
October 30, 2022 Edited by ImportBot import existing book
October 18, 2022 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record