An edition of The new rules of marketing and PR (2007)

The new rules of marketing and PR

how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

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  • 6 Want to read
  • 1 Currently reading
Cover of: The new rules of marketing and PR by David Meerman Scott, David Meerman Scott
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  • 6 Want to read
  • 1 Currently reading
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Last edited by ImportBot
December 19, 2023 | History
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An edition of The new rules of marketing and PR (2007)

The new rules of marketing and PR

how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

by

  • 6 Want to read
  • 1 Currently reading

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Publish Date
Publisher
John Wiley & Sons, Inc.
Language
English
Pages
275

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Previews available in: English

Subjects

Business, Internet marketing, Nonfiction, Public relations, Customer relations, management, Hf5415.1265 .s393 2007, 658.8/72
Edition Availability
Cover of: The New Rules of Marketing and PR
The New Rules of Marketing and PR
2008, John Wiley & Sons, Ltd.
E-book in English
Cover of: The new rules of marketing and PR
The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
2007, John Wiley & Sons, Inc.
in English
Cover of: The new rules of marketing and PR
The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
2007, John Wiley & Sons, Inc.
in English
Cover of: The New Rules of Marketing and PR
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
June 4, 2007, Wiley
in English

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Book Details

Edition Notes

Includes index.

Includes bibliographical references and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S393 2007, HF5415.1265.S36 2007, HF5415.1265 .S36 2007

The Physical Object

Pagination
xxvii, 275 p. ;
Number of pages
275

ID Numbers

Open Library
OL19682698M
Internet Archive
newrulesofmarket0000scot_j8q8
ISBN 10
0470113456
ISBN 13
9780470113455
LCCN
2006102241
OCLC/WorldCat
77573836
Library Thing
2776996
Goodreads
291033

Source records

Oregon Libraries MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
marc_columbia MARC record
harvard_bibliographic_metadata record
ISBNdb

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
May 28, 2023 Edited by MARC Bot import existing book
December 29, 2022 Edited by MARC Bot import existing book
October 18, 2022 Edited by ImportBot import existing book
October 23, 2008 Created by ImportBot Imported from Oregon Libraries MARC record