An edition of Strategic brand management (1997)

Strategic brand management

building, measuring, and managing brand equity

2nd ed.

by

  • ★★★★ 4.0 (1 rating) ·
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Strategic brand management
Kevin Lane Keller, Kevin Lane ...
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  • ★★★★ 4.0 (1 rating) ·
  • 48 Want to read
  • 4 Currently reading
  • 1 Have read
Notes

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Last edited by ImportBot
January 15, 2023 | History
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An edition of Strategic brand management (1997)

Strategic brand management

building, measuring, and managing brand equity

2nd ed.

by

  • ★★★★ 4.0 (1 rating) ·
  • 48 Want to read
  • 4 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Prentice Hall
Language
English
Pages
788

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Previews available in: English

Subjects

Brand name products, Management, Merken, Marketing, Strategisch management, Brand name products--management, Hd69.b7 k45 2008, 658.8/27, 85.40
Edition Availability
Cover of: Strategic brand management
Strategic brand management: a European perspective
2008, Prentice Hall Financial Times
in English
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: building, measuring, and managing brand equity
2008, Pearson/Prentice Hall
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
June 13, 2007, Prentice Hall
Hardcover in English - 3 edition
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: building, measuring, and managing brand equity
2003, Prentice Hall
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Strategic Brand Management
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
May 2003, Not Avail
Hardcover in English - 2 edition
Libraries near you: WorldCat
Cover of: Strategic brand management
Strategic brand management: building, measuring and managing brand equity
1998, Prentice Hall
in English
Libraries near you: WorldCat
Cover of: Strategic Brand Management
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
November 10, 1997, Prentice Hall
in English
Libraries near you: WorldCat
Cover of: Strategic Brand Management
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
November 10, 1997, Prentice Hall
Hardcover in English - 1st edition
Libraries near you: WorldCat

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Book Details

Edition Notes

Previous ed.: 1998.

Includes bibliographical references and index.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
658.827
Library of Congress
HD69.B7 K45 2003

The Physical Object

Pagination
xxvii,788p. :
Number of pages
788

ID Numbers

Open Library
OL21989068M
ISBN 10
0130411507
LCCN
2002025164
OCLC/WorldCat
54833636
Library Thing
2559618
Goodreads
832127

Source records

Library of Congress MARC record
marc_columbia MARC record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 15, 2023 Edited by ImportBot import existing book
December 28, 2022 Edited by MARC Bot import existing book
December 5, 2020 Edited by MARC Bot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
November 5, 2008 Created by ImportBot Imported from Talis record