An edition of Game Over (1993)

Game over

Nintendo's battle to dominate an industry

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Last edited by ImportBot
August 17, 2024 | History
An edition of Game Over (1993)

Game over

Nintendo's battle to dominate an industry

  • 7 Want to read
  • 1 Have read

Gradually Americans have become aware that the game is over: The Japanese have already landed. A Trojan horse has been smuggled into one out of every three American living rooms by our children. Through its video-game system, Nintendo has dominated a growing industry, projected to be worth $6-$7 billion in the United States in 1993, and has transformed itself into one of the world's most successful and influential corporations. As Nintendo Co. Ltd., ruled by its formidable chairman, Hiroshi Yamauchi, racks up huge profits, people in the electronics industry are wondering why American companies have such a small market share of this field. In Washington, congressmen, meeting in closed-door sessions (which they follow with self-serving press conferences), have charged that Nintendo alone is responsible for almost 10 percent of our trade deficit with Japan. These are the most obvious results of the Nintendo invasion, but there are more. "Q" ratings, which indicate the popularity of politicians, movie stars, and other public figures, showed that by 1990 the Nintendo mascot, Super Mario, was more familiar to American children than even Mickey Mouse. To some this is an outrage that symbolizes the next phase of this insidious invasion. Japan has already captured American wallets; the country's minds, beginning with those of its children, appear to be next. Fads have come and gone before, but this one is different. Kids are obsessed by video games; they conspire with one another about game strategy, draw pictures of the characters, and compose video-game adventures for their homework. The intensity with which they play and with which they submerge themselves in Nintendo culture is noticeably different from the attention they pay to television. Parents, psychologists, and teachers all worry about the post-television generation of children -- the Nintendo generation.

Publish Date
Language
English
Pages
445

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Previews available in: English

Edition Availability
Cover of: Game over
Game over: Nintendo's battle to dominate an industry.
1999, Hodder & Stoughton
in English
Cover of: Game Over
Game Over
August 19, 1997, Random House Value Publishing
Hardcover in English
Cover of: Game Over
Game Over
January 1, 1995, Books on Tape, Inc.
Audio cassette
Cover of: Game over
Game over: how Nintendo conquered the world
1994, Vintage Books, Knopf Doubleday Publishing Group
in English - 1st Vintage Books ed.
Cover of: Game over
Game over: Nintendo's battle to dominate an industry
1994, Coronet Books, Teach Yourself Books
in English
Cover of: Game Over
Game Over
January 1993, Books On Tape, Books on Tape
Audio cassette in English
Cover of: Game Over
Game Over
September 2, 1993, Hodder & Stoughton Ltd
Hardcover
Cover of: Game over
Game over: Nintendo's battle to dominate an industry
1993, Hodder & Stoughton, Hodder & Stoughton General Division
in English
Cover of: Game over
Game over: how Nintendo zapped an American industry, captured your dollars, and enslaved your children
1993, Random House, Random House Publishing Group
Paperback in English - First Edition

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Book Details


Edition Notes

Originally published, New York : Random House, 1993.

Includes bibliography: p429-432. - and index.

Published in
London

The Physical Object

Pagination
xv,445p.
Number of pages
445

ID Numbers

Open Library
OL22384786M
ISBN 10
0340595574
Library Thing
184407
Goodreads
873242

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 17, 2024 Edited by ImportBot import existing book
March 20, 2023 Edited by ImportBot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
November 12, 2008 Created by ImportBot Imported from Talis record