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Edition | Availability |
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1
Testing to destruction: a critical look at the uses of research in advertising
1998, Institute of Practitioners in Advertising
in English
- [Rev ed.]
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2
Testing to destruction: A fresh and critical look at the uses of research in advertising.
1982, Institute of Practitioners in Advertising
in English
0852941099 9780852941096
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3
Testing to destruction: a fresh and critical look at the uses of research in advertising.
1974, Institute of Practitioners in Advertising
in English
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Originally published: 1974.
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- Created November 13, 2008
- 2 revisions
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