Pay per click search engine marketing for dummies
by Peter Kent
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
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| Edition | Availability |
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1
Pay Per Click Search Engine Marketing For Dummies
2007, John Wiley & Sons, Ltd.
Electronic resource
in English
0471793124 9780471793120
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2
Pay per click search engine marketing for dummies
2006, Wiley Pub., Inc
in English
0471754943 9780471754947
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Includes index.
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- Created November 15, 2008
- 12 revisions
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| August 8, 2024 | Edited by laurenbr1 | Edited without comment. |
| December 10, 2022 | Edited by ImportBot | import existing book |
| October 18, 2022 | Edited by ImportBot | import existing book |
| August 18, 2021 | Edited by MARC Bot | import existing book |
| November 15, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |