Marketing research
by David A. Aaker, V. Kumar, and George S. Day
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"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research."--Jacket.
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Marketing research, Marketing, Marktonderzoek, Hf5415.2 .a14 2004, 658.8/3Showing 4 featured editions. View all 15 editions?
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Marketing research: private and public sector decisions
1980, Wiley
in English
0471000590 9780471000594
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Edition Notes
Includes bibliographical references and index.
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- Created November 16, 2008
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| September 27, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| January 8, 2023 | Edited by MARC Bot | import existing book |
| October 17, 2022 | Edited by ImportBot | import existing book |
| November 16, 2008 | Created by ImportBot | Imported from University of Toronto MARC record |