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Previews available in: English
Showing 7 featured editions. View all 16 editions?
Edition | Availability |
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1
Basic marketing: a marketing strategy planning approach
2009, McGraw-Hill Irwin
in English
- 17th ed.
0073381055 9780073381053
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2
Basic marketing: a marketing strategy planning approach
2008, McGraw-Hill/Irwin
in English
- 16th ed.
007352980X 9780073529806
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3
Basic marketing: a global-managerial approach
2005, McGraw-Hill
in English
- 15th ed.
0072525231 9780072525236
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4
Basic marketing: a global-managerial approach
2002, McGraw-Hill
in English
- 14th international ed.
0072409479 9780072409475
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5
Basic marketing: a global-managerial approach
1999, McGraw-Hill
in English
- 13th ed. [International ed].
0071158332 9780071158336
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6
Basic Marketing : A Global - Management Approach
1999, McGraw-Hill College
Hardcover
007228840X 9780072288407
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7
Basic marketing: a global-managerial approach
1996, Irwin
in English
- 12th ed.
0256139903 9780256139907
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Book Details
Edition Notes
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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- Created January 4, 2009
- 8 revisions
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December 19, 2023 | Edited by ImportBot | import existing book |
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January 4, 2009 | Created by ImportBot | Imported from Talis record |