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"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.
These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.".
"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.
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Previews available in: English
Subjects
Contagion (Social psychology), Business, Causation, nyt:paperback_business_books=2012-02-25, Nonfiction, Social psychology, Context effects (Psychology), New York Times bestseller, Causality, Erfolg, Produkt, Psychologie sociale, Effets de contexte (Psychologie), Contagion sociale, Public opinion, Causalité, Social adjustment, Sociale processen, Vernieuwing, Contexte (psychologie), Large type books, BUSINESS & ECONOMICS, PSYCHOLOGY, Social Behavior, Diffusion of Innovation, Leadership, Marketing, Group Processes, Psychology, social, Hm1033 .g53 2002, Hm 1033 g543t 2002, 302Showing 5 featured editions. View all 20 editions?
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1
The tipping point: how little things can make a big difference
2000, Little, Brown
in English
- 1st ed.
0316316962 9780316316965
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zzzz
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2
The tipping point: how little things can make a big difference
2000, Little, Brown
in English
- 1st ed.
0316316962 9780316316965
|
zzzz
Libraries near you:
WorldCat
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3
The Tipping Point: How Little Things Can Make a Big Difference
February 2000, Little, Brown and Company
Hardcover
in English
0316316962 9780316316965
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zzzz
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4
Yin bao qu shi: ju shou zhi lao cheng da shi
2000, Shi bao wen hua chu ban
in Chinese
- Chu ban
9571331678 9789571331676
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aaaa
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5
The tipping point: how little things can make a big difference
2000, Little, Brown
0316346624 9780316346627
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zzzz
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Book Details
Edition Notes
Translation of: The tipping point : how little things can make a big difference.
Includes bibliographical references (p. 252-261)
The Physical Object
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- Created February 17, 2009
- 4 revisions
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April 29, 2023 | Edited by MARC Bot | remove 880 from edition_name |
April 27, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
December 15, 2009 | Edited by WorkBot | link works |
February 17, 2009 | Created by ImportBot | Imported from San Francisco Public Library record |