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E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
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Previews available in: English
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E-Mail Marketing For Dummies
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470251786 9780470251782
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E-Mail Marketing For Dummies
November 19, 2007, For Dummies
Paperback
in English
0470190876 9780470190876
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Book Details
Edition Notes
Includes index.
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History
- Created February 18, 2009
- 8 revisions
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May 21, 2020 | Edited by CoverBot | Added new cover |
May 21, 2020 | Edited by CoverBot | Added new cover |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
February 18, 2009 | Created by ImportBot | Imported from San Francisco Public Library record |