Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Marketing, Brand name products, Consumer behavior, Social values, Branding (Marketing), Case studies, Management, Social Values, Stratégie de marque, Produits de marque, Consommateurs, Comportement, Valeurs sociales, Études de cas, Gestion, Branding, Merken, Markenartikel, Markenpolitik, VerbraucherverhaltenShowing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1 |
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
The nature of brands
The brand as a system
Branding in context
Brand strategy development: the company perspective
Brand strategy development
The nature of brands and brand functions
Brand core concept
Brand identity
Strategic brand segmentation
Brand strategy meets brand perception
Brand differentiation and positioning
Brands and consumer needs and values
Brand personality
Brand meaning and brand physique
Brand relationships and reputation
Brand equity: expansion and integration
Brand strength and brand saliency
Brand span and brand extension
Brand portfolio and brand architecture
Consumer brand equity
Market brand equity
Brand valuation
Gesamtkunstwerk: the art of brand integration.
Edition Notes
Includes bibliographical references (p. 529-554) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created May 14, 2009
- 15 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
January 15, 2023 | Edited by ImportBot | import existing book |
January 2, 2023 | Edited by MARC Bot | import existing book |
December 27, 2022 | Edited by MARC Bot | import existing book |
December 15, 2022 | Edited by MARC Bot | import existing book |
May 14, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |