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Rushkoff warns that the promise of the Net as an open-ended civic forum is fading, as relentless corporate marketers peddle their wares and capitalize on shortened attention spans. He identifies subtle forms of coercion used by advertisers, public relations experts, politicians, religious leaders and customer service reps, among others, and provides examples of how the ordinary person is often unsuspectingly manipulated, whether in the shopping mall, at a sports event or in a Muzak-drenched store or office. This analysis is particularly strong when deconstructing the "postmodern" techniques of persuasion that advertisers use to reach increasingly cynical target audiences, including commercials that self-consciously mock the marketing process. Rushkoff also argues that mass spectacles (e.g., rock festivals, Louis Farrakhan's Million Man March, Promise Keepers rallies) foster "tribal loyalty" but are often contrived, commercial or downright destructive. He devotes a chapter to pyramid schemes used by cults, infomercials, Internet con artists and get-rich-quick marketers. His freewheeling survey underscores the social cost of these coercive strategies, which, he says, tend to make us see one another as marks.
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Previews available in: English
Showing 6 featured editions. View all 6 editions?
Edition | Availability |
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1
Coercion : The Persuasion Professionals and Why We Listen to What They Say
2000, Little Brown & Co
Paperback
0316854034 9780316854030
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2
Coercion: Why We Listen to What "They" Say
October 10, 2000, Riverhead Trade
Paperback
in English
157322829X 9781573228299
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3
Coercion: Why We Listen to what "They" Say
August 30, 1999, Riverhead Hardcover
Hardcover
in English
1573221155 9781573221153
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4
Coercion
August 1999, Audio Renaissance
Audio cassette
in English
- Abridged edition
155927560X 9781559275606
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Book Details
Edition Notes
Includes bibliographical references (p. [309]-315).
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- Created May 29, 2009
- 10 revisions
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March 23, 2017 | Edited by Darby | Edited without comment. |
March 23, 2017 | Edited by Darby | Edited without comment. |
August 11, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
October 11, 2010 | Edited by ImportBot | Added new cover |
May 29, 2009 | Created by ImportBot | Imported from Collingswood Public Library record |