Check nearby libraries
Buy this book
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way— engaging their minds and imaginations.Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Business, Nonfiction, Selling, Marketing, Persuasion (Psychology)Showing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
The Art of Woo
2008, Penguin Group USA, Inc.
Electronic resource
in English
1429560878 9781429560870
|
zzzz
Libraries near you:
WorldCat
|
2
The art of woo: using strategic persuasion to sell your ideas
2007, Portfolio
in English
1591841763 9781591841760
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created June 11, 2009
- 7 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
July 1, 2019 | Edited by MARC Bot | replacing ocaid with lendable copy |
April 30, 2017 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
June 11, 2009 | Created by ImportBot | Imported from Library of Congress MARC record. |