An edition of Marketing for entrepreneurs (2009)

Marketing for entrepreneurs

concepts and applications for new ventures

by

  • ★★★★ ★ 4.5 (6 ratings) ·
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Cover of: Marketing for entrepreneurs by Frederick G. Crane, Frederick G. Crane
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  • ★★★★ ★ 4.5 (6 ratings) ·
  • 89 Want to read
  • 9 Currently reading
  • 5 Have read
Notes

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Last edited by leeand
October 9, 2023 | History
Edit
An edition of Marketing for entrepreneurs (2009)

Marketing for entrepreneurs

concepts and applications for new ventures

by

  • ★★★★ ★ 4.5 (6 ratings) ·
  • 89 Want to read
  • 9 Currently reading
  • 5 Have read

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Publish Date
Publisher
Sage
Language
English

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Previews available in: English

Subjects

Marketing, Management, Small business marketing, Marketing, management
Edition Availability
Cover of: Marketing for Entrepreneurs
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
2016, SAGE Publications, Incorporated
in English
Cover of: Marketing for Entrepreneurs
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
2013, SAGE Publications, Incorporated
in English
Cover of: Marketing for Entrepreneurs
Marketing for Entrepreneurs: Sage Publications
2013, SAGE Publications, Incorporated
in English
Cover of: Marketing for Entrepreneurs
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
2012, SAGE Publications, Incorporated
in English
Cover of: Marketing for entrepreneurs
Marketing for entrepreneurs: concepts and applications for new ventures
2010, Sage Publications
in English
Cover of: Marketing for entrepreneurs
Marketing for entrepreneurs: concepts and applications for new ventures
2010, Sage
in English
Cover of: Marketing for Entrepreneurs
Marketing for Entrepreneurs
2009, SAGE Publications, Incorporated
in English

Add another edition?

Book Details

Table of Contents

Marketing in an entrepreneurial context
Finding and evaluating the right marketing opportunity
Using marketing research to ensure entrepreneurial success
Understanding customers and competitors
Segmentation, targeting, and positioning
Developing new products and services
Building and sustaining the entrepreneurial brand
Entrepreneurial pricing
Entrepreneurial channel development and supply chain management
Entrepreneurial promotion : doing more with less!
The entrepreneurial marketing plan.

Edition Notes

Includes bibliographical references and index.

Published in
Thousand Oaks, Calif

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .C676 2010

Contributors

Adapted from original work by
Frederick G.Crane

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL23398009M
Internet Archive
marketingforentr00cran
ISBN 10
1412953464
ISBN 13
9781412953467, 9781412953474
LCCN
2009023018
Goodreads
6874577

Work Identifiers

Work ID
OL5600287W

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 9, 2023 Edited by leeand Added ISBN 10 code
October 7, 2023 Edited by mohamedarezki benamara Edited without comment.
May 16, 2020 Edited by CoverBot Added new cover
August 15, 2018 Edited by MARC Bot add ocaid
June 11, 2009 Created by ImportBot Imported from Library of Congress MARC record