An edition of Consumer research for museum marketers
(2009)
Consumer research for museum marketers
audience insights money can't buy
by Margot A. Wallace
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Subjects
Museums, management| Edition | Availability |
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Consumer research for museum marketers: audience insights money can't buy
2009, AltaMira Press
in English
0759118086 9780759118089
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Book Details
Table of Contents
Introduction: Observational research vs. the other researches
Methodology
The hand-holders : connecting to your museum
Twitching on the tour
Sitting down
Turning right
Dress code
Museum goers don't get fat : tribal marketing
Men : another new market segment
Lunchtime stories
Taking photos
Early birds
Shopping for memories
Hand-held children, the new demographic
Long lines and smiles
Queue-less in the lobby
Frail and hardy
What the guards see
The folks from kazakhstan and other global changes
Shout out for the library
Insights and the performing arts
Velcroed at the ticket window
The upside of intermission
Epilogue.
Edition Notes
Includes bibliographical references and index.
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History
- Created August 12, 2009
- 4 revisions
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| December 25, 2021 | Edited by ImportBot | import existing book |
| August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| December 15, 2009 | Edited by WorkBot | link works |
| August 12, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |