An edition of The entrepreneur's guide to advertising
(2009)
The entrepreneur's guide to advertising
by James R. Ogden
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Table of Contents
What is advertising and how does it fit into the marketing plan?
Outside suppliers and other sources of help
Brand development
Developing your advertising plan
Media basics
Choosing and executing your media plan
Crafting your message
Integrating other marketing communications components into your executions
Putting the plan together and measuring its effectiveness
The future for entrepreneurial advertising.
Edition Notes
Includes index.
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History
- Created September 3, 2009
- 4 revisions
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| May 16, 2020 | Edited by CoverBot | Added new cover |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| December 15, 2009 | Edited by WorkBot | link works |
| September 3, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |