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Edition | Availability |
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Consumer behavior: global shifts and local effects
2009, Nova Science Publishers
in English
1608762769 9781608762767
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Book Details
Table of Contents
Globalization and consumer markets
Exploring consumers
Marketplace attributes
Retailing in emerging markets
Customer centric retailing
Retailing ambience and consumer behavior
Buying decision process
Drivers of consumer behavior
Global retailing strategies
Future perspectives in globalization and consumer behavior.
Edition Notes
Includes bibliographical references and index.
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- Created September 4, 2009
- 6 revisions
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June 17, 2022 | Edited by ImportBot | import existing book |
December 23, 2020 | Edited by MARC Bot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
October 20, 2011 | Edited by LC Bot | import new book |
September 4, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |