| Record ID | marc_loc_updates/v39.i34.records.utf8:6222857:1189 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i34.records.utf8:6222857:1189?format=raw |
LEADER: 01189cam a2200265 a 4500
001 2009035594
003 DLC
005 20110816142446.0
008 090827s2010 nyu b 001 0 eng
010 $a 2009035594
020 $a9781608762767 (hardcover : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.32$b.R35 2010
082 00 $a658.8/342$222
100 0 $aRajagopal,$d1957-
245 10 $aConsumer behavior :$bglobal shifts and local effects /$cRajagopal.
260 $aHauppauge, NY :$bNova Science Publishers,$cc2010.
300 $axiv, 318 p. :$bill. ;$c26 cm. + 1 videodisc
490 1 $aGlobal economic studies
504 $aIncludes bibliographical references and index.
505 0 $aGlobalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
650 0 $aConsumer behavior.
650 0 $aConsumers$xPsychology.
650 0 $aMarketing.
650 0 $aInternational economic integration.