An edition of Marketing methods to improve company strategy (2009)

Marketing methods to improve company strategy

applied tools and frameworks to improve a company's competitiveness using a network approach

1st ed.

by

Marketing methods to improve company strategy
Marcos Fava Neves, Marcos Fava ...
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Last edited by MARC Bot
July 30, 2019 | History
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An edition of Marketing methods to improve company strategy (2009)

Marketing methods to improve company strategy

applied tools and frameworks to improve a company's competitiveness using a network approach

1st ed.

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

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Buy this book

Previews available in: English

Subjects

Marketing, Industrial management, Competition, Strategic planning, Planification stratégique, Gestion d'entreprise, BUSINESS & ECONOMICS, Green Business
Edition Availability
Cover of: Marketing Methods to Improve Company Strategy
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
2010, Taylor & Francis Group
in English
Cover of: Marketing Methods to Improve Company Strategy
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
2010, Taylor & Francis Group
in English
Cover of: Marketing Methods to Improve Company Strategy
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
2010, Taylor & Francis Group
in English
Cover of: Marketing Methods to Improve Company Strategy
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
2010, Taylor & Francis Group
in English
Cover of: Marketing Methods to Improve Company Strategy
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company S Competitiveness Using a Network Approach
2010, Routledge
in English
Cover of: Marketing methods to improve company strategy
Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitiveness using a network approach
2009, Routledge
in English - 1st ed.
Cover of: Marketing methods to improve company strategy
Marketing methods to improve company strategy: applied tools and frameworks to improve company's competitiveness using a network approach
2009, Routledge
in English - 1st ed.

Add another edition?

Book Details

Table of Contents

How to describe the company as an integrated network
How to make a strategic marketing plan under a collaborative network approach
How to build competitive advantage through a marketing channels plan
How to analyse channel value capture
How to build and review marketing and networks contracts
How to build competitive advantage via sales force
How to build joint ventures
A method for building competitive advantage through alignment of marketing channels incentives
Identifying key success factors to develop market driven strategies.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HD30.28 .N4814 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23908935M
ISBN 13
9780415873758, 9780415873772, 9780203859865
LCCN
2009031116

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 30, 2019 Edited by MARC Bot associate edition with work OL5767376W
November 23, 2009 Created by ImportBot Imported from Library of Congress MARC record