An edition of Black is the new green (2010)

Black is the new green

why it pays to market to affluent African Americans

by and

Black is the new green
Andrea Hoffman, Leonard E. Bur ...
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Last edited by MARC Bot
July 30, 2019 | History
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An edition of Black is the new green (2010)

Black is the new green

why it pays to market to affluent African Americans

by and

"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher.

Publish Date
Publisher
Palgrave Macmillan
Language
English

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Previews available in: English

Subjects

African American consumers, Consumer behavior, Affluent consumers, Target marketing, Affluent consumers -- United States, Consumer behavior -- United States, Target marketing -- United States, Rich people, Marketing

Places

United States
Edition Availability
Cover of: Black is the new green
Black is the new green: marketing to affluent African Americans
2010, Palgrave Macmillan
in English
Cover of: Black is the new green
Black is the new green: marketing to affluent African Americans
2010, Palgrave Macmillan
in English
Cover of: Black is the new green
Black is the new green: why it pays to market to affluent African Americans
2010, Palgrave Macmillan
in English

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Book Details

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/04
Library of Congress
HC110.C6 H568 2010

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL23935586M
ISBN 13
9780230616844
LCCN
2009042479

Work Identifiers

Work ID
OL18570533W

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 30, 2019 Edited by MARC Bot associate edition with work OL18570533W
November 24, 2009 Created by ImportBot Imported from Library of Congress MARC record